Purplex CEO, Andrew Scott, discusses the importance of professional creative design for an effective marketing strategy.

Consumers are targeted with thousands of adverts and promotional messages daily across a huge array of channels.

From strategically placed adverts on social media feeds and standout banners on websites to press advertising and signage, marketing is everywhere. Consequently, this means that making your advertising stand out from competitors and other noise is more challenging than ever before.

Get ahead of the competition with your creative design

With only a split-second opportunity to grasp consumer’s attention, it’s important that your design informs them about your product and service and makes them want to find out more before it’s too late.

Eye-catching design is art with a purpose. It’s what elevates your brand and makes it stand out, enhancing its visibility. How can you separate your brand’s advertisement from everything else?

A compelling design incorporates images, symbols and words, to create visual communication that achieves set goals. Such characteristics can communicate the value of your product to prospective customers and add confidence to your brand if used in a strategic and sophisticated way.

Integrating design into your marketing plan

Marketing design is not limited to just your logo. Marketing design is you, your team, what you offer, how you work – it’s what attracts your clients or customers to your business.

Brand identity is how you wish to portray your business to your customers and is often their first impression. Consider how you want to be seen in a potential customer’s first instance as first impressions are extremely important as potential customers are likely to remember this.

Your marketing strategy is about how you create engagement with a prospective customer over time. The purpose of marketing design is about acquiring brand loyalty.

How a customer views your business and feels about it is down to your chosen design. Every feature has an important role, including the images you associate with your brand, your brand logo and the colours you incorporate.

Your brand should be consistently located everywhere your customers are looking, and that includes online. The global dominance of the internet has placed increased pressure on businesses to ensure they are present online and communicating their brand and products to prospective customers.

Don’t be let down by a poor creative design

A great brand and marketing strategy can be withheld from achieving its potential with poor creative.

Many companies attempt to do their creative design internally themselves, as opposed to using a professional design team. Whilst this may seem like a cost-effective and quick solution for your brand’s design, the issues that arise in the long run mean that your product will suffer.

The problems with doing your design yourself, is that your brand will always be recognised and remembered by your customers, no matter how excellent your brand or product is.

Employing a professional design team will make sure that you stand out amongst your competitors with a disruptive design that makes your brand the one that people notice, and more importantly, remember and recognise.

Over the last 14 years, Purplex has worked with hundreds of companies across the fenestration and construction industry on building their brand using the very best professional creative design.

For more information, visit www.purplexmarketing.com or call 01934 808132.

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