Blogging is a great way to keep your website fresh with industry news, company updates and guides. This can increase customer trust and authority within your sector and act as a great way to increase referral traffic. But with billions of blogs out there on the internet, how can you make yours stand out and get people to read your posts? We’ve got 5 questions to think about to write a successful blog and increase your blog’s reach.

1) Who is your audience?

In order to write content that suits your audience, you need to know and understand who they are. Consider demographics like age, gender, interests and occupation to better understand what they’re looking to read and tailor it to their characteristics. Also, consider how much existing knowledge they’ll have about your chosen blog topic, so if you’re writing a beginner’s guide, avoid using technical jargon.

2) How engaging is your content?

Your blog should be answering your audience’s questions or giving them information on a topic they’ve searched without sounding like a textbook. How can you create more intriguing content? Using features like rhetorical questions, a shocking fact or statistic and short and snappy sentences can help to keep your readers engaged. For example, by including rhetorical questions, you can get them thinking themselves and forming an opinion or continuing to browse on your website to find more answers.

3) Is your blog visually interesting?

Don’t be too text heavy, include images that reflect your blog content, videos that tell a story or infographics that supplement the content. They’re more aesthetic to the eye and break up large chunks of text whilst still contributing to your blog.

Think about how you can format the text to be easily scannable. Thought-provoking headings and captivating sub-headings will organize your content, meaning it will flow effortlessly. Make sure there’s still a little bit of white space on the webpage and it’s not completely full of content, otherwise your readers may find it to be overwhelming.

4) How are you promoting your content?

With so many blogs out there, you need to put in the work to drive an audience to your blog. Using your social media accounts, you can increase your exposure and connect with a larger audience. If your blogs are on your business website, is it obvious to the reader where they’re located? Could you naturally link to your blogs on other webpages? This can all help drive traffic.

5) Is your blog SEO friendly?

Blog optimization for SEO is just as important as what you say, in order to rank on search engines and be seen by audiences who are searching for your blog’s specific topics and keywords. Getting to the top of Google doesn’t just happen overnight. SEO tips for blogs include meta descriptions, alt texts and keyword utilization.

Meta descriptions should be up to 155 characters and give a brief summary of your blog content. This little snippet appears on the search results, so it needs to give a reason for the reader to click through to your blog. Image alt text is another important SEO feature for blogs. As Google can’t read images, you’re essentially telling Google what is in the image. It just needs to be a brief summary, for example, “Sandy beach with red and white striped sun lounger”. And knowing your keywords is extremely important. Ensure they’re featured in titles and headings, but be careful not to overstuff your content as you might get penalized by Google. Your content should sound natural without seeming like you’re continuously repeating yourself.

We hope you’ve found these tips useful!

Guest post by Purplex Marketing.

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